Video is the most flexible, persuasive and
powerful medium for delivering key messages.
Whether it’s used to reach a large audience
over a cable network or used to reach a single person on a
computer screen in rural America, video can help you inform
and motivate any number of targeted audiences.
Our "up close and personal" approach
and documentary style is a perfect combination for those personal
stories that introduce larger messages.
We assist patients and caregivers to understand
the issues and to comply with their treatments regimen. We
help providers understand new treatments and help them to
engage their patients. We enable the suppliers to present
effective tools that can make a crucial difference for doctors
or their patients.
As the digital revolution maintains its foothold
on the marketplace, Picture Business has positioned itself
as a broadband media supplier. This allows us to maximize
your video resources to accommodate a growing number of distribution
avenues.
 Direct
to Consumer
NOVARTIS (Lescol)
“If I Had Only Known...”
This video supported a program that dealt specifically with
the dangers of high levels of cholesterol. The message was
prevention. The intent was to encourage viewers to see their
physician for a check-up.
NOVARTIS (Miacalcin)
“Bone Matters”
This was a public awareness video. The topic was osteoporosis.
The target audience were women who are at risk from this disabling
diseases. This video covers the definition of this disease,
its symptoms and treatment as well as preventable measures.
SEARLE (Flagyl)
“Stages” & “Physician Update”
These two videos were educational. The topics are issues concerning
female healthcare. They promoted awareness about various female
healthcare options. "Stages" is intended for general
public while "Physician Update" is distributed to
professionals in the healthcare industry.
CERENEX /GLAXO
(Zorfran)
“Guardian Alliance”
This video was aimed at exposing the many misconceptions the
public has concerning anesthesia and anesthesiologists. Glaxo
was developing a anesthesiologist/nurse anesthetists program
designed to enhance the image of the specialty.
 Professional
Education
PARKE-DAVIS
“2nd Story”& “Healthy Investment"
These videos will launch "Lifelines", a "wellness"
health program, sponsored by Parke-Davis. They discuss problems
associated with the aging and promote awareness about the
various prevention measures concerning these problems. The
audience includes such as hospital groups, wellness groups,
retirement groups, and senior citizen centers.
ROCHE LABS (Romazicon)
2 Launch Videos
These were two roll-out videos for the launch of this reversal
agent. One video was informational and geared towards anesthesiologists
while the other video served as a broader marketing tool.
C.R.BARD
“A Partnership for Quality”
This video illustrated how accountability and measurement
can be achieved by the Perfusion Quality Management System
(PQMS). This software package is an information management
program for perfusionists to assist them in maintaining accreditation.
JEWISH HOME FOR
AGED/SINAI HOSPITAL
“Discussing Advance Directives”
This was an educational training video for medical students
and general practitioners to encourage and initiate the discussions
about “living wills” with their patients. Owl
Award, National Media, Retirement Research Foundation.
 Business
to Business
TBG DEVELOPMENT
“Integrated Lifestyle Management” & "A
Bridge to Wellness"
These projects were part of an educational campaign for national
known wellness consultant, Jeff Bensky. The modules in these
series were used as a marketing tool to promotes the importance
of wellness centers to hospital organizations. These videos
investigated the inner workings of wellness centers to influence
various decision-makers within various hospital systems and
managed care groups. Taping was conducted in leading Wellness
Centers across the U.S., interviewing leading authorities
in fitness and prevention medicine
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